Gurgaon-based fresh-commerce startup Handpickd has secured $15 million in a Series A funding round led by Bertelsmann India Investments (BII). The funding round also included contributions from Titan Capital Winners Fund (TCWF) and existing investors. The capital will be utilized to enhance its talent acquisition, expand services in current regions, and advance technology aimed at optimizing the supply chain.
Founded in 2024 by Anant Goel, a co-founder of Milkbasket, along with Nitin Gupta and Sahil Madan, Handpickd employs a distinctive zero-inventory, zero-warehouse, and zero-dark store model that bypasses conventional demand forecasting. The startup’s methodology involves first collecting customer orders, followed by purchasing the precise quantity and quality directly from farmers, with deliveries made to customers in the morning. This entire process, from procurement to delivery, takes only 6-7 hours and relies on advanced Just-In-Time (JIT) processes to eliminate the need for storage facilities.
Anant Goel, Founder and CEO, characterizes Handpickd as a “mandi at your doorstep.” He highlighted the challenges of operating within the highly perishable goods category, stating, “It helps not to have any warehouses, cold storages, or dark stores.”
The article was published on September 25, 2025.
