Zydus Wellness announced on Monday the expansion of its RiteBite Max Protein brand, introducing three new product formats: ready-to-drink protein shakes, ghee-jaggery protein bars, and Korean-flavored protein chips. The Ahmedabad-based consumer wellness company aims to enhance its presence in India’s protein market, valued at $10–12 billion and growing at a mid-teen compound annual growth rate (CAGR).
The company is entering the ready-to-drink dairy beverage segment with protein shakes offered in Choco Burst and Berry Blush flavors. Each 250 ml shake contains 26 grams of protein. On the snacking front, the newly launched Roots Ghee Jaggery Protein Bar features a combination of traditional Indian ingredients along with a whey-casein protein blend, providing 10 grams of protein and 4 grams of fiber. Additionally, the Korean Chips line introduces a seven-grain snack in Hot Chilli, Barbeque, and Gochujang flavors, each providing equivalent protein and fiber content in a 60-gram serving and formulated to be gluten-free and palm oil-free.
In the third quarter of fiscal year 2026, RiteBite Max Protein reported nearly double-digit EBITDA margins, driven by increased distribution and strong category growth following its acquisition by Zydus Wellness. CEO Tarun Arora stated that the expansion signals a transformation in urban consumers’ engagement with protein, shifting from gym-specific supplements to more convenient, everyday formats. “The real opportunity now lies in making protein a seamless part of daily life,” he noted.
The new products will be available nationally through e-commerce and quick-commerce platforms.
On the National Stock Exchange (NSE), Zydus Wellness shares were trading at ₹500, a rise of 0.15 percent on Monday. The stock’s 52-week range has been ₹331–₹552.40. Over the past year, it has delivered approximately 41.77 percent returns, significantly outperforming the Nifty 500’s return of around 5.94 percent during the same period. The company’s total market capitalization is approximately ₹15,902 crore.
Published on April 20, 2026.
