Sanjay Mehta, a seasoned entrepreneur, emphasizes that turning 50 often brings significant uncertainty for many individuals. He states, “Even the most successful individuals face hard-hitting questions at this stage about identity, purpose, health, family, and legacy.”
Mehta, who previously founded the digital agency Mirum, is initiating a new venture called Ananta Quest, aimed at addressing the challenges faced by those aged 50 to 65. This platform seeks to assist individuals in navigating and transforming their lives during this crucial phase.
As a serial entrepreneur and angel investor, Mehta has a track record of building, scaling, and exiting multiple businesses, while also mentoring several start-ups. His entrepreneurial journey began with the launch of Homeindia.com in 1998, followed by the creation of the social media agency Social Wavelength in 2009, which later evolved into Mirum.
Ananta Quest is motivated by Mehta’s personal search for clarity and meaning in the second half of life. The initiative is structured around three key pillars: health (prana), wealth (artha), and community (ekatra). The focus is on actionable solutions, with the goal of reshaping the narrative for individuals over 50 in India.
This announcement comes as Mehta aims to address the emerging needs of a demographic that is increasingly looking for guidance in their later years.
Published on September 29, 2025.
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