PANJI: The Times of India garnered multiple accolades at the 57th edition of the ABBY Awards, held in Goa from May 20 to May 22. This recognition underscores the enduring impact of print journalism and purpose-driven campaigns in an evolving media landscape. The festival attracted over 4,000 entries from more than 300 organizations across various creative, media, and publishing sectors.
Notably, The Times of India’s campaign ‘Systematic Intelligence Plan’ won gold in the Print: Corporate, Media, Entertainment & Others category. This initiative leveraged the concept of Systematic Investment Plans (SIPs) to position newspaper reading as a daily investment in enhanced critical thinking and informed decision-making. Through powerful print creatives and visual metaphors, the campaign tackled pressing issues such as doomscrolling, misinformation, and echo chambers, promoting mindful media consumption over endless scrolling.
In the Publisher ABBY category for Best Marketing of a Printed Newspaper/Edition, The Times of India secured silver for their campaign ‘I Am Kolkata, Amar Para’. This initiative celebrated the city’s neighbourhood culture by highlighting the ‘paras’ — hyperlocal communities that shape Kolkata’s social and cultural identity. It employed evocative print storytelling alongside digital engagement, on-ground activations, and community involvement to encourage residents to reconnect with their local narratives and spirit.
Additionally, The Times of India won bronze in the Sustainable Development Goals ABBY category for Diversity, Equality & Inclusion with their initiative ‘Cancel Patriarchy’. In collaboration with Khaitan & Co., this program provided women with anonymous access to legal guidance on matters such as domestic violence, inheritance, child custody, workplace intimidation, and dowry harassment through a dedicated online platform.
Another bronze award was received in the Print: FMCG — Personal Care, Home Care, Healthcare and Others category for ‘Colours of India — Independence Day 2025’. This creative effort transformed an Asian Paints shade card into a tribute to the colors that unify India through a jacket advertisement in The Times of India.
