The Securities and Exchange Board of India (SEBI) has introduced an overhaul of Portfolio Management Services (PMS), enabling investment advisers to manage customised portfolios that extend beyond traditional mutual fund recommendations. This new framework, known as the Portfolio Managers’ Route for Investing in Mutual Fund Units (PRIM), lowers the minimum investment threshold to ₹25 lakh, opening the market to a wider array of financial advisers and wealth managers.
Expanding the Role of Investment Advisers
With the introduction of PRIM, portfolio managers can now create portfolios that encompass a diverse array of investment options, including direct plans of mutual funds, exchange-traded funds (ETFs), index funds, and Specialised Investment Funds (SIFs). This flexibility also allows advisers to take greater responsibility for portfolio construction, allocation, and rebalancing strategies.
Dharmendra Jain, Co-Founder of Ionic Wealth, heralded this move as “game-changing,” allowing for more comprehensive asset allocation strategies. He noted that this expansion opens up opportunities across various investment avenues such as IPOs, global markets, unlisted investment-grade debt, and derivatives for portfolio risk management.
Cost Implications for Investors
One of the most significant implications of the PRIM structure is the potential for lower management costs for retail investors. Under this new regulation, management fees will be capped at 1 per cent of client Assets Under Management (AUM), making investment in direct plans more attractive than traditional mutual funds which often charge higher fees for regular plans. This transparency in fee structures is expected to increase trust between advisers and clients.
Riddhiman Jain, Managing Director at Waterfield Advisors, explained that the structure ensures a more straightforward fee system. Clients will benefit from lower costs and the capability to hold someone accountable for portfolio performance over time, particularly important in the fluctuating economic environment.
Broader Investment Opportunities
The new rules allow portfolio managers to participate in an array of investment avenues, including IPOs, primary debt offerings, and investments in foreign assets such as listed equity and debt, REITs, and government securities. This broadens the scope of portfolio diversification while providing managers with more tools for risk management.
Vishal Trehan, Head of India Sales at Aikyam Capital Group, emphasized that the ability to invest up to 10 per cent of client AUM in unlisted investment-grade debt will also give portfolio managers enhanced flexibility in their strategies. This diversification is crucial in enhancing returns while managing risks prudently.
What This Means
The introduction of PRIM marks a significant shift in the Indian investment landscape. By lowering the minimum investment threshold and broadening the scope of allowed investment instruments, SEBI is effectively democratizing access to sophisticated investment strategies. For retail investors, this could mean lower costs and better-informed asset allocation, leading to greater overall satisfaction with investment outcomes. Importantly, it enables a wider range of financial advisers to enter the market, which may increase competition and choice for investors.
Frequently Asked Questions
What are the main changes introduced by SEBI for PMS?
SEBI has introduced the PRIM framework, allowing portfolio managers to manage a wider range of investment options, including ETFs and index funds, and has lowered the minimum investment requirement to ₹25 lakh.
How will these changes impact my investment costs?
Investment costs may decrease as management fees are capped at 1 per cent of AUM, allowing retail investors to opt for direct plans with more transparency compared to traditional mutual fund fees.
Who can now qualify as a portfolio manager under the new rules?
Any investment adviser or wealth manager can qualify as a portfolio manager, provided they meet specific criteria, including a minimum net worth of ₹2 crore.
What types of investments can now be included in managed portfolios?
Managed portfolios can include direct plans of mutual funds, ETFs, index funds, SIFs, and can also participate in IPOs, primary debt issuances, and foreign government securities, among others.







