Radico Khaitan Limited introduced Jamun SpicyMint, a new variant of its Magic Moments ‘Flavours of India’ vodka range, on September 29, 2025. Initially launched in Uttar Pradesh, the product will expand to markets including Maharashtra, Assam, Goa, Karnataka, and Rajasthan.
On the NSE, Radico Khaitan Limited’s shares concluded at ₹2,887.10 on Tuesday, remaining stable.
The Jamun SpicyMint variant features the unique blend of tangy jamun, refreshing mint, and a hint of spices, aimed at appealing to younger consumers interested in innovative beverage options. In Uttar Pradesh, it is offered in 750ml bottles priced at ₹710, with additional formats of 375ml, 180ml, and pocket packs available for ₹180.
Amar Sinha, Chief Operating Officer of Radico Khaitan, noted that Magic Moments surpassed 7 million cases sold in FY2025, reflecting a 20 percent growth in the first quarter of FY2026. The brand ranks as India’s leading vodka and is the sixth-largest globally within the vodka segment. Earlier this year, the Flavours of India range introduced the Alphonso Mango and Thandaai variants, both of which have seen robust growth.
Established in 1943, Radico Khaitan is a prominent manufacturer of Indian Made Foreign Liquor (IMFL). The company operates distilleries in Rampur, Sitapur, and Aurangabad, with a combined capacity of 321 million liters and runs 44 bottling units. Radico Khaitan exports its alcoholic beverages to over 100 countries and serves as a significant supplier to the Canteen Stores Department.
Published on September 30, 2025.
