Puma’s creative approach has been the talk of the town recently, with a unique campaign that caught everyone’s attention. The brand temporarily changed its name to Pvma, sparking rumors of rebranding or typos. However, it was later revealed that this was a clever tribute to PV Sindhu, who had just been signed as a brand ambassador. The playful activation created a buzz without heavy media spending, showcasing Puma’s untamed creativity.
This bold move was conceptualized in-house by Puma’s marketing team, reflecting the brand’s authentic and bold tone of voice. Puma has a history of successful celebrity endorsements, with Virat Kohli and Anushka Sharma also being part of their roster. The brand looks for ambassadors who share their values and have a cultural fit, ensuring a long-term association.
Puma has been making a mark in the athleisure category in India, despite being a late entrant. The brand continues to lead in the market, focusing on footwear as its mainstay. Looking ahead, Puma predicts a comeback of low-profile sneakers, with the Puma Speedcat leading the trend globally.
Speaking on the dynamic sports market in India, Puma India Managing Director Karthik Balagopalan believes there is room for growth and competition. With a focus on engaging and relatable ambassadors, Puma aims to stay ahead in the game. As the brand prowls forward, it continues to set trends and make waves in the industry.
