India is showing encouraging signs for blueberries despite limited imports, according to the latest RaboResearch Blueberry Update 2025.
Mentioning that China has already shown significant growth in both production and consumption, the report said other Asian markets are also showing encouraging signs of demand. “In countries like India and Thailand, blueberry imports are still limited but growing. To ensure that demand keeps pace with the rapidly expanding global supply, targeted marketing and consistent quality are essential,” it said.
On the untapped potential for blueberries in the Asian markets, it said India stands out with the largest potential, representing an estimated 87,000 tonnes. Other promising markets in Asia include Indonesia, Japan, Turkey, Vietnam, and Thailand.
As global exporters seek to diversify beyond the US and the EU, many are turning their attention to Asia. In addition, breeding companies and vertically integrated producers are investing in blueberry cultivation in Asia, drawn by its major growth potential, it said.
N America, Europe lead the way
Global demand for blueberries continues to rise, with North America and Europe leading the way. In the US, annual per capita consumption now exceeds 1.3 kg per capita and is still increasing. It said demand in the EU remains strong despite price volatility and inconsistent supply.
David Magaña, Senior Food and Agribusiness Analyst at RaboResearch, said: “Blueberry consumption continues to grow in key markets. Overall demand is rising significantly and outpacing that of other fruits. The trend toward healthy snacking presents an opportunity for further demand growth in both established and emerging markets.”
Expanding supply
Magaña said the global blueberry supply is expanding and becoming more diverse. Peru remains the largest supplier in South America, while Morocco is rapidly gaining ground in Africa and could eventually surpass Chile and Canada. Production in the US is stable, Canada is levelling off, and Mexico is under pressure to improve cost efficiency.
South America is seeing varietal innovation, whereas Europe faces challenges such as regulatory constraints. Meanwhile, China remains the largest producer and has started exporting.
“These developments point to a more integrated global supply landscape, where scale, genetics, and logistics will determine future competitiveness,” Magaña said.
To capitalise on rising consumption in both established and emerging markets, such as those in the Asia-Pacific, producers and exporters worldwide must focus on improving quality, efficiency, and strategic marketing, Magaña added.
Published on November 14, 2025
