Honasa Consumer Limited’s active-ingredient skincare brand, The Derma Co., has inaugurated its first exclusive brand outlet (EBO) at Airia Mall in Gurugram, signaling a strategic move into offline retail. At 1:30 pm today, the company’s shares were trading at ₹220.20, down by ₹1.75 or 0.79 per cent on the NSE, hitting a 52-week low.
The newly opened store boasts an experiential center with beauty advisors and a skin analysis tool for personalized skincare recommendations, as stated by Varun Alagh, Honasa Consumer Limited’s CEO and Co-founder. The expansion comes in response to the strong demand from existing offline channels.
Established in 2020, The Derma Co. has cemented its position as one of India’s top 20 skincare brands and the largest active-ingredient skincare brand, according to Euromonitor International. With a product range addressing concerns like acne, pigmentation, aging, and hair loss, the brand has reached 17.5 million Indian households.
In addition to its commercial success, The Derma Co. is dedicated to social initiatives such as ‘The Young Scientist’ program, which educates rural children about climate change science. The brand maintains a strong presence across digital platforms, e-commerce channels, and select modern trade outlets.
Part of Honasa Consumer Limited’s brand portfolio, The Derma Co. joins brands like Mamaearth, Aqualogica, Staze, Dr. Sheth’s, and Bblunt. The parent company’s distribution network spans over 100,000 FMCG retail locations across 700 districts in India.
