Bajaj Electricals, a domestic manufacturer of electrical appliances, is set to acquire the intellectual property rights of Morphy Richards, including brand rights for India and surrounding markets, from Glen Electric, which is part of the Ireland-based Glen Dimplex Group.
In a regulatory filing made on Tuesday after market hours, Bajaj Electricals announced that its board has sanctioned a ₹146 crore deal for the acquisition of Morphy Richards’ brand rights across India, Nepal, Bhutan, Bangladesh, the Maldives, and Sri Lanka.
Following this announcement, shares of Bajaj Electricals Ltd experienced a rise, trading at ₹609.80 on BSE, reflecting a 5.69 percent increase during Wednesday morning trading.
The company’s filing noted: “The Board of Directors of the company, at its meeting held on September 23, 2025, has given its consent to a proposal for the acquisition of the ‘Morphy Richards’ brand and related intellectual property rights from Glen Electric Limited (part of the Glen Dimplex Group, Ireland), the owner of the MR Brand/Business IP, for a consideration of ₹146 crore.”
This transaction is contingent upon the negotiation and execution of formal agreements between the involved parties, as well as the receipt of necessary statutory and regulatory approvals.
Previously, in March 2022, Bajaj Electricals extended its trademark agreement with Morphy Richards for an additional 15 years, effective from July 1, 2022.
Morphy Richards is under the umbrella of the Irish international electrical appliances conglomerate Glen Dimplex. Bajaj Electricals offers a premium selection of appliances, including mixers, ovens, toaster grills, coffee makers, air fryers, and garment steamers. Furthermore, the company holds a presence in the female grooming segment through Morphy Richards, featuring products such as hot air brushes, hair straighteners, and hair dryers.
For the financial year 2025, Bajaj Electricals reported a revenue of ₹4,828.43 crore.
Published on September 24, 2025.
