In a recent move to boost its digital presence and engage with a tech-savvy audience, Archies Limited has partnered with hyperlocal platform Magicpin. This strategic collaboration aims to offer Magicpin’s 10 million users exclusive discounts on Archies’ products across its 325 outlets in 66 cities. The partnership is part of Archies’ efforts to modernize its retail approach and tap into the digital gifting market.
The collaboration comes at a time when the gifting industry is witnessing a shift towards online platforms and digital solutions. By joining forces with Magicpin, Archies Limited is positioning itself to cater to the evolving needs of consumers who prefer to shop online and seek personalized gifting options.
Varun Moolchandani, Executive Director of Archies Limited, highlighted the company’s goal to strengthen its position in the gifting category by engaging with a digital-first audience. The partnership with Magicpin will not only provide additional savings to users but also expand Archies’ customer base, according to Naman Mawandia, Magicpin’s CXO for Enterprise Brands.
With Magicpin’s technology-driven marketing capabilities and Archies’ 45-year expertise in gifts and greeting cards, the partnership is expected to drive sales growth and enhance customer engagement. By integrating Archies’ products into Magicpin’s network of retailers and brands, the companies aim to leverage each other’s strengths to reach a wider audience and offer a seamless shopping experience.
The success of the partnership will be measured through various metrics, including sales growth, customer engagement, and repeat purchase rates. Both companies plan to focus on seasonal campaigns during peak gifting periods to maximize their impact and drive customer loyalty.
Overall, the collaboration between Archies Limited and Magicpin signifies a strategic move towards embracing digital innovation and catering to the changing preferences of consumers. By combining their respective strengths and capabilities, the two companies are poised to tap into the growing digital gifting market and stay ahead of the competition in the social expression industry.
