A recent survey on Investor Behaviour Index (IBI, 2025) conducted by investment advisory StockGro in collaboration with 1Lattice has revealed that young Indians under 35 years of age are increasingly opting for investment in stocks as their primary investment choice. This suggests a shift towards direct equity investments over traditional savings instruments among the younger demographic.
Ajay Lakhotia, Founder & CEO of StockGro, commented on the findings, stating, “The Investor Behaviour Index 2025 highlights a remarkable transformation in India’s retail investment landscape.” Amar Choudhary, CEO at 1Lattice, added, “Indian stock markets have seen a surge in investor interest, with 40 per cent of investors being under 30 years of age and 1 in 4 new investors being women. Equity investments are being recognized as a powerful wealth creation and passive income generation tool.”
However, the survey also identified a concern among 42 per cent of non-investors regarding financial literacy, with a lack of knowledge cited as the primary barrier to entering the market. Despite this, the survey found that the majority (68 per cent) of respondents prefer using digital platforms for their investment needs.
Moreover, the survey highlighted the growing demand for structured financial learning, with 44 per cent of aspiring investors preferring step-by-step guidance to start investing and 38 per cent opting for bite-sized online video courses. The accessibility of real-time insights, AI-powered investment recommendations, and virtual trading experiences has made it easier for new investors to enter the market.
The survey also raised concerns about market crashes and the need for high-risk awareness. This comes at a time when the broader market experienced a decline, with the Sensex closing 856.65 points or 1.14 per cent lower at 74,454.41 and the Nifty 50 depreciating 242.55 points or 1.06 per cent to 22,553.35.
In conclusion, the survey highlights the changing investment landscape in India, with a growing interest in direct equity investments among young investors, while also emphasizing the importance of financial literacy and risk awareness in the market.
