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Breaking India News Today | In-Depth Reports & Analysis – IndiaNewsWeek > Economy > V-Mart: Preferred Buy Pick – The Hindu BusinessLine
Economy

V-Mart: Preferred Buy Pick – The Hindu BusinessLine

Economy Desk By Economy Desk December 31, 2024 2 Min Read
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V-Mart, a popular omni-retail store chain in India, has been making waves in the market with its strategic acquisitions and strong performance in the past few years. With a target price of ₹4,180, Axis Securities has recommended a BUY rating for investors looking to capitalize on the company’s potential growth.

V-Mart operates a network of 467 stores across the country, with a strong presence in states like Uttar Pradesh, Bihar, and Jharkhand. The company also leverages its direct-to-consumer omni-channel platform, LimeRoad, to reach a wider audience and enhance its market share.

Despite facing challenges in the retail sector, V-Mart has continued to deliver impressive results, with a 20% growth in revenue in the recent quarter. The company’s focus on tier-III and IV towns, along with the festive season and government initiatives in rural development, is expected to drive further growth in the coming quarters.

One of the key highlights for V-Mart was its acquisition of LimeRoad in November 2022. While this initially impacted the company’s balance sheet, V-Mart has been working diligently to reduce LimeRoad’s losses. In Q2FY25, LimeRoad’s losses decreased by 63% year-on-year, signaling a positive turnaround for the subsidiary. V-Mart aims to achieve break-even for LimeRoad in FY25, which is expected to boost its margins and overall profitability.

As the rural and small-town markets recover and outpace metro areas, value players like V-Mart are poised to benefit from increased consumer spending and market share gains. With a strong outlook for the future, V-Mart is well-positioned to capitalize on these opportunities and drive earnings growth in the long run.

In conclusion, V-Mart presents a promising investment opportunity for investors looking to tap into India’s growing retail sector. With a solid track record, strategic acquisitions, and strong market positioning, V-Mart is primed for success in the coming years. Investors are advised to consider Axis Securities’ BUY rating and target price of ₹4,180 for potential returns on their investment in V-Mart.

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