SEBI’s recent proposal to establish a dedicated Mutual Fund-only Portfolio Management Service (MF-PMS) category aims to provide a unique offering that bridges portfolio management and investment advisory. This initiative is designed for investors seeking professional asset allocation, fund selection, and portfolio execution, all while ensuring that they don’t have to manage every investment decision independently.
Understanding the New MF-PMS Framework
The Securities and Exchange Board of India (SEBI) proposes that portfolio managers under this new category manage investments strictly in direct plans of mutual funds, exchange-traded funds (ETFs), and specialized investment funds (SIFs). The initiative targets investors with significant mutual fund portfolios who may require enhanced service and sophistication.
Bhavin Shah, the Founder of Sameeksha Capital and board member of the Association of Portfolio Managers in India (APMI), queried the differentiation of the MF-PMS in light of available services through traditional Portfolio Management Services (PMS). The hesitance stems from a lack of clarity on how MF-PMS would be more beneficial than existing options.
Client Relationship Dynamics and Fee Structure
SEBI’s framework stipulates that a single client cannot use both the distribution mode and the new MF PMS mode simultaneously. For wealth managers and mutual fund distributors who intend to transition a client from a traditional mutual fund account to an MF PMS, this means they must persuade clients to switch entirely to this new structure.
In terms of fees, clients using MF-PMS will continue to incur the underlying mutual fund expense ratio along with the PMS management fee. This dual fee structure has raised concerns among industry participants regarding its attractiveness for investors.
Potential Impact on the Investor Landscape
According to Biharilal Deora, Chairman of APMI, the real value proposition of MF-PMS lies in its discretionary portfolio management offering. This allows investors to benefit from tailored, risk-based portfolio construction and ongoing risk management. This personalized approach could better serve clients compared to merely bundling popular mutual funds, which is often criticized as insufficiently innovative.
Furthermore, Sandeep Jethwani, Co-founder of Dezerv, pointed out that this new framework may attract mass-affluent investors who prefer low-cost direct plans but wish to delegate operational tasks to a discretionary manager. The lowered minimum investment threshold of ₹25 lakh (down from ₹50 lakh) could broaden access to a more significant number of investors.
What This Means
For Indian investors, the MF-PMS framework promises enhanced professional management specifically within mutual funds, placing emphasis on asset allocation and fund selection. This could cater well to investors who have sizable portfolios but may lack the time or expertise for personal management. However, the additional layer of fees may deter some potential clients. Moreover, the regulatory shift raises questions about existing service models and suggests that direct plans may become more popular in the coming years. As the investment landscape evolves, understanding the implications of this framework will be critical for both investors and financial advisors.
Frequently Asked Questions
What is the minimum investment for the MF-PMS?
The minimum investment threshold for the MF-PMS is ₹25 lakh, which was previously set at ₹50 lakh.
How does MF-PMS differ from traditional PMS?
Unlike traditional PMS that may invest across various asset classes, MF-PMS is restricted to direct plans of mutual funds, ETFs, and SIFs.
Can clients use both distribution and MF-PMS services?
No, clients cannot simultaneously use both services. They must fully transition to the MF PMS mode if they wish to utilize that service.
What are the main advantages of the MF-PMS?
The MF-PMS offers professional discretionary management with tailored asset allocation and fund selection while reducing the operational burden on the investor, focusing on customized risk-based portfolio strategies.





