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25% of my family’s money is invested in India: Sanlam Investments CEO Carl Roothman
Breaking India News Today | In-Depth Reports & Analysis – IndiaNewsWeek > Economy > Sanlam Investments CEO Carl Roothman Reveals 25% of Family Wealth Invested in India
Economy

Sanlam Investments CEO Carl Roothman Reveals 25% of Family Wealth Invested in India

Indianewsweek By Indianewsweek September 1, 2026 5 Min Read
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Carl Roothman, the CEO of Sanlam Investments, has revealed that he allocates around 25% of his children’s investment portfolio to India, underscoring his confidence in the country’s long-term growth potential. With a focus on wealth management, stockbroking, and asset management, Sanlam is keen to enhance its operations in India, aiming for substantial growth in the coming years.

India as a Strategic Investment Hub

Roothman’s belief in India’s economic trajectory aligns with a broader trend among global investors. He specifically noted that around 25% of his children’s investment portfolio is directed towards India, aimed at ensuring sustainable growth over approximately two decades. This choice is not merely personal; it reflects Sanlam’s commitment to tapping into India’s burgeoning markets.

Sanlam’s venture in India began with investments in the Shriram Capital Markets ecosystem, and the company is now emphasized on an integrated approach across various financial services. Roothman highlighted the interconnectedness of stockbroking and wealth management, stating that clients can transition seamlessly between these services, fostering a circular ecosystem of financial products.

Expansion Plans and Market Positioning

With a current asset management business overseeing Rs 5,000 crore, Sanlam has aggressive expansion plans. The firm aims to bolster its financial advisory services, targeting nearly $1 billion under advisory by expanding from 14 cities to 20 by the end of 2023. Roothman expressed ambitions to have around 500 wealth professionals across 50 locations in India by 2030, strategically aligning with the growing affluent population seeking tailored financial solutions.

Sanlam is also evaluating potential partnerships, including a possible investment in Way2Wealth Brokers, to enhance its stockbroking capabilities. This could significantly amplify the company’s reach and service offerings, further cementing its foothold in the increasingly competitive Indian financial market.

Shifts in Investment Sentiments

Notably, Roothman remarked on a shift in investor sentiment, where high-net-worth individuals (HNIs) and ultra-high-net-worth individuals (UHNIs) are increasingly seeking international diversification. This change reflects a broader trend in which investors are no longer solely focused on domestic markets but are exploring global opportunities for better risk management and potential returns.

Despite prevailing concerns regarding valuations in India, Roothman remains optimistic. He believes India is one of the few nations capable of achieving sustained growth rates of 6-7% while maintaining political stability. The growing domestic savings pool and increasing participation in capital markets further solidify his confidence in India’s financial ecosystem.

What This Means

Roothman’s insights indicate that international investors are eyeing India as a promising long-term investment destination. As wealth management firms like Sanlam expand their operations, it could lead to increased availability of sophisticated financial products and advisory services in the market. For Indian investors, this heightened interest could translate to better access to diversified investment opportunities, aligning with global trends. Furthermore, the push for economic stability and a strong domestic market may provide a conducive environment for both local and foreign investors.

Frequently Asked Questions

Why are foreign investments important for India?

Foreign investments bring capital, expertise, and technology to the Indian economy, stimulating growth and creating jobs, which can benefit various sectors.

What sectors are attracting the most investment in India?

Sectors like technology, banking, financial services, and healthcare are seeing considerable foreign investment due to their growth potential and market dynamics.

How does Sanlam Investments plan to grow in India?

Sanlam aims to enhance its presence by expanding its wealth management and asset management services while exploring potential partnerships within the Indian financial ecosystem.

What advantages does India offer to investors?

India provides a combination of political stability, a growing middle class, increasing domestic savings, and a developing capital market, making it an attractive option for long-term investments.

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