Startup Karban is poised to expand its operations by launching offline retail and commercial installation services for its air-circulation systems. Currently reliant on online sales through its website, the company’s next phase will target retail partnerships, B2B deployments, and enhancing its after-sales service infrastructure, according to co-founder Tanya Goyal.
The flagship product, Airzone, integrates a ceiling fan, air purifier, and ambient lighting system into a single unit, priced at ₹18,999. It is available in ceiling-mounted, wall-mounted, and standing formats. “Scaling up our offline and B2B channels is the immediate priority,” Goyal stated. “We’ve proven the product works and customers value it. Now we need to make it accessible beyond online-only buyers.”
Karban’s growth initiatives come as India’s premium appliances market sees a rising demand for energy-efficient, multifunctional products. Legacy brands and smart-home startups are intensifying competition in sectors such as fans, purifiers, and connected devices.
Unlike traditional appliance makers that focus on incremental improvements, Karban aims to establish itself in what it terms the “ultra appliance” segment, which combines multiple functions into one integrated system. The concept arose from addressing airflow issues in Indian homes, where ceiling fans, air purifiers, and lighting systems operate separately, failing to optimize overall air circulation.
“We didn’t set out to build a smart-home appliance. We set out to solve an airflow problem,” Goyal explained. “Fans push air down, purifiers sit in corners cleaning whatever air reaches them, and none of these systems really work together.”
Karban’s design features a bladeless architecture and a high-performance BLDC motor that facilitate wider air circulation while reducing energy consumption compared to conventional ceiling fans. The company emphasizes product engineering as a key differentiator, drawing on co-founder Karan Bansal’s background in aerodynamics and airflow research. By applying principles of computational fluid dynamics, Karban is focusing on how air should move through living spaces.
“Most brands are making smarter fans or connected purifiers. We are building from first principles on how air should move through a living space,” Goyal noted. Although the company has not disclosed specific revenue or sales figures, it intends to be selective in its product launches and team expansion over the next two years. The article was published on May 25, 2026.
