B.A.G. Convergence, a digital media company known for operating News24 and E24 across various platforms, has announced plans to raise ₹49 crore through an initial public offering (IPO) on the NSE Emerge.
The company intends to issue 56 lakh equity shares with a price range set between ₹82 and ₹87 per share. The anchor investor portion of the offering will be available starting September 29.
Proceeds from the IPO are earmarked for several purposes, including the expansion of existing business operations, content acquisition and production, brand-building initiatives, and general corporate purposes.
Anuradha Shukla, Chairperson and Managing Director of B.A.G. Convergence, highlighted that the company has been pivotal in shaping India’s digital media landscape since its inception in 2007, offering diverse content through platforms like News24, News24 Sports, E24 Bollywood, Darshan 24, Auto 24 (MotoX24), and regional news channels, reaching audiences across web, apps, social media, and connected TV.
With over 29 million subscribers on YouTube and 31 million followers on Facebook, the company maintains a strong presence on Instagram, Twitter, and its official website, remaining dedicated to delivering timely, authentic news and entertainment to viewers across India.
Shukla stated, “The funds raised through this IPO will allow us to expand our business and continue providing reliable and relevant content to audiences across India.”
Kanji B Rita, founder and Chairman of Inventure Merchant Banker Services, commented on the IPO’s significance. He noted that the funds will facilitate the company’s operational expansion, investment in high-quality content production, and overall business scaling to ensure long-term growth in India’s evolving digital media market.
The article was published on September 26, 2025.
