Aroma Agrotech, a company based in Haryana and known for selling basmati rice under the AAT Aroma brand, has announced plans to diversify its operations into food manufacturing, textiles, and renewable energy. According to Mayank Garg, the Director of the company, this expansion will begin in the upcoming fiscal year.
Garg mentioned that the company intends to venture into the production of solar photo-voltaic cells for renewable energy and also plans to manufacture blankets in the textiles sector. He highlighted the significant growth opportunities in the textile industry, particularly with the decrease in blanket production by China.
In the food sector, Aroma Agrotech aims to produce wheat flour, sooji (semolina), and maida (refined wheat flour). The company also has plans to increase its exports to over 80 countries, with a target of reaching at least 25 countries in the next 3-4 years under the AAT Aroma brand.
A key feature of Aroma Agrotech is its commitment to minimizing carbon emissions. The company has implemented measures such as bio-effluent treatment plants and solar energy utilization to achieve near-zero carbon emission levels.
Currently, Aroma Agrotech is a prominent rice miller and exporter based in Karnal, exporting its products to more than 44 countries worldwide. The company’s daily turnover includes 800 tonnes of rice, sourced both internally and externally, and it processes at least 1,000 tonnes of paddy per day. A significant portion of the rice produced is exported, with key markets in countries like the US, UK, Middle-East, Saudi Arabia, Australia, and parts of Europe.
Garg emphasized the company’s compliance with various regulations in different countries, especially with regard to pesticide-free shipments. While the company exports basmati rice under the AAT Aroma brand, it sells domestically under the AAT brand.
Despite a decrease in export volume and value of basmati rice shipments in the current fiscal year compared to the previous year, Aroma Agrotech remains optimistic about its future growth and expansion plans across various sectors.
