A new political era is emerging in the United States, characterized by a more aggressive and brutal style, heavily influenced by the digital landscape. The dominance of former President Donald Trump in capturing public attention has left both Democrats and Republicans struggling to find their footing. However, with the eventual passing of these political figures, a fresh wave of talent is stepping into the arena, equipped with innovative methods for engaging the public and distinct visions for America’s future. The following profiles introduce candidates, influencers, and insiders from both political spectrums who are likely to play a significant role in shaping upcoming elections.
In the wake of the Democrats’ challenges in the 2024 election, some party members have expressed the need for a “liberal Joe Rogan,” aiming to connect with the podcast-loving demographic that helped propel Trump to the presidency. Nevertheless, there are Democrats and progressives who have already demonstrated their ability to mobilize online audiences and critique party communications.
Melted Solids
Production agency, Brooklyn, New York
Melted Solids gained recognition during the New York City mayoral primary when they collaborated with candidate Zohran Mamdani. Founders Anthony DiMieri and Debbie Saslaw, who come from backgrounds in advertising and content production, employ a documentary-style approach that elevates the voices of ordinary individuals—embodying the philosophy of “listening, not lecturing.” Their viral videos, including one where Mamdani interviewed Trump voters and nonvoters in neighborhoods like Queens and the Bronx, showcase this approach. While not all politicians can effectively replicate this style—evidenced by Andrew Cuomo’s unsuccessful attempts at similar engagement—Melted Solids is likely to continue influencing political messaging, particularly after Mamdani’s victory in June.
Chi Ossé
City Council member, New York City
“I am a shitposter, and I have always been,” says Chi Ossé, a 27-year-old City Council member. His online persona drives his political work, particularly through his series “Why Shit Not Working?” which addresses systemic issues within New York City that resonate with millions. Ossé leverages social media not just for communication, but for activism, effectively galvanizing more than 1,000 attendees to a board meeting on proposed rent increases through a single online call. His success has encouraged other politicians, including Mamdani, to adopt similar digital strategies.
Deja Foxx
Digital strategist, Arizona
Deja Foxx rose to prominence in 2017 with a viral exchange with U.S. Senator Jeff Flake regarding funding cuts to Planned Parenthood. The then-16-year-old activist eventually became a digital strategist for Kamala Harris’s 2020 campaign and later spoke at the 2024 Democratic National Convention. This year, Foxx announced her campaign for a special election for the late Raúl Grijalva’s congressional seat in Arizona. In a candid TikTok video shared with family, she detailed her journey of filing campaign paperwork alone in her bedroom, emphasizing her grassroots approach. Her social media presence reflects her lived experiences, framing her progressive policies in the context of her background as the child of a single mother who faced homelessness and relied on government assistance programs.
