PAHALGAM: Following a terrorist attack that deeply impacted the scenic hill town of Pahalgam, tourist arrivals have significantly declined, affecting the vibrancy of what was once a bustling holiday destination in the region. Prior to the attack, Pahalgam typically welcomed between 3,000 and 5,000 visitors daily. Current official figures from the local tourist center indicate a stark contrast, with 430,495 domestic tourists recorded from May 2025 to April 15, 2026. This represents a sharp decrease compared to previous years, which saw annual visitor numbers ranging from 1.2 to 1.5 million, with monthly averages around 100,000 to 110,000 visitors.
The decrease is especially evident when comparing figures from April 2025, the month of the attack, which recorded approximately 137,000 tourists by April 22. An analysis of the tourist footfall from January to April reveals further declines: in 2025, there were 463,390 visitors in total during those months, but in 2026, only 254,930 tourists visited, marking a nearly 45% reduction.
Amidst these challenges, a new solemn landmark has emerged—a martyrdom memorial erected by the Jammu and Kashmir government near Pahalgam’s popular “Selfie Point” along the Lidder River. This memorial honors the 26 tourists who lost their lives during the attack, becoming a site of remembrance for visitors. As tourists gather along the riverbanks to take pictures, have snacks, or dip their feet into the cold water, their demeanor shifts visibly upon approaching the memorial. Many stand in silence, reading the names inscribed, while others capture the moment on their phones.
The list of victims begins with Atul Shrikant Mone and concludes with Yatish Bhai Sudhirbhai Pamar, with local ponywallah Syed Adil Hussain Shah noted at number 22 for his bravery during the attack. Ravi C, a tourist from Karnataka, visited Pahalgam for the first time and expressed reverence as he photographed his child saluting the memorial. Another visitor, Ayaan from Mumbai, commented on the incident, stating, “Incidents happen,” reflecting a resilience among some travelers.
Kuldeep Singh, a driver from Punjab, noted that his visitors were also moved as they read the names, while Kantarajpa, a retired Army officer from Bengaluru, shared his determination to see the area despite the attack. Officials from the local tourism department indicated that tourists are beginning to return to Pahalgam, although the months following last year’s incident saw a dramatic drop in visitors, with many hoteliers shuttering their hotels. “With sustained efforts of government, things are beginning to improve,” remarked one official.
Tourism infrastructure in the area remains robust, with around 107 hotels, 100 guest houses, and a similar number of homestays established, though officials acknowledge the existence of numerous unregistered accommodations operating outside formal records.
