Having spent over two decades in business journalism before transitioning to PR and communications, I have always had a close relationship with the media.
Corporate photo shoots, a task that communications professionals occasionally have to tackle, can often be a challenging endeavor. As someone who was previously a print journalist, I had little prior experience in this area and was unaware of what to expect on the other side—the so-called “dark side” that some journalists mockingly refer to, even though many have also made the leap to the world of PR and communications.
Reflecting on my past experiences, I can attest to the accuracy of a newspaper column that once described these shoots as a means for companies to manipulate reality through photography. These meticulously planned exercises in self-promotion typically present an idealized version of the organization and its leadership, often bearing little resemblance to reality.
I have been involved in organizing numerous photo shoots, either directly or as an observer, and these experiences have left me with a collection of memories that shed light on human vulnerabilities and insecurities, sometimes resulting in comically tragic outcomes.
One particular executive, known for exuding power and confidence, displayed a surprising fear of baldness. His advisors only exacerbated this insecurity, leading to a headshot where his bald head was cleverly concealed with a cropped image that was presented as avant-garde.
In another instance, a sales expert was encouraged to showcase his aggressive side. Dressed in gym attire that accentuated his physique, he attempted to strike a macho pose by lifting weights, despite having never set foot in a gym before. His awkward and strained attempts at masculinity left onlookers concerned for his well-being.
Then there was the individual who could never seem to get his tie just right. Constantly adjusting and readjusting it, he turned what should have been a simple photo shoot into a prolonged ordeal that stretched on for hours.
On the flip side, some subjects become incredibly cooperative and enthusiastic in front of the camera, embracing every opportunity to showcase their dedication to the company. From climbing rickety ladders to striking dramatic poses, they go to great lengths to capture the perfect shot. I recall one executive who enthusiastically peered through a circular window, nearly getting their head stuck in the process.
All for the love of the company, indeed!
As a communications professional, these experiences have provided me with a unique insight into the world of corporate photo shoots and the lengths to which individuals will go to present a polished image of themselves and their organizations.
