While the excitement surrounding Barbie may have cooled off a bit, collaborations inspired by the iconic doll keep surfacing. The most recent one? An official G-Shock watch featuring a Barbie design is set to launch.
Casio has revealed this watch as part of its 2025 collection, and it’s just as vibrant, eye-catching, and pink as you would expect … though perhaps not as extreme as the Impala x Barbie Lightspeed inline skates.
The watch is modeled after the popular GMA-S110, a more compact variant of the robust GA-110 that debuted in 2010, showcasing a watch face that combines various small components for a layered, three-dimensional effect.
Courtesy of Casio
In the GMA-S110BE, the Barbie-themed model, each of these elements boasts a distinct shade of pink and features several subtle design nods. This includes a Barbie logo positioned at 3 o’clock and a heart motif on the inset dial at 9 o’clock.
The logo appears once more on the coordinating pink strap, and the case back is adorned with Barbie’s signature side profile silhouette.
Courtesy of Casio
