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Breaking India News Today | In-Depth Reports & Analysis – IndiaNewsWeek > Economy > Imagicaa Unveils Summer Campaign Featuring Sundowner Events to Attract Gen Z Audience
Economy

Imagicaa Unveils Summer Campaign Featuring Sundowner Events to Attract Gen Z Audience

Indianewsweek By Indianewsweek April 24, 2026 2 Min Read
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Imagicaaworld Entertainment Ltd Launches Summer Campaign “Summer Ka Asli Mazza”

Imagicaaworld Entertainment Ltd has launched its summer campaign titled “Summer Ka Asli Mazza” at its theme park in Lonavala, aiming to engage families, couples, and Gen Z during the school holiday season.

The highlight of the campaign is a two-day Sundowner Party set for May 16-17, featuring performances by DJs Akhtar and Turbulence. In addition, the theme park is introducing several seasonal attractions, including misting zones, air-conditioned indoor rides, women-exclusive slots at the wave pool, foam parties, and new high-thrill water slides.

Jai Malpani, Managing Director of Imagicaaworld, stated that the campaign is designed to foster “genuine joy and connection” throughout the parks, emphasizing the destination as a viable full-day family outing alternative to screen time during summer breaks.

Imagicaaworld’s offerings encompass a Theme Park, Water Park, Snow Park, and Trampoline Park, featuring over 100 attractions along with accommodation at Novotel Imagicaa Khopoli. The company also operates WetnJoy, Sai Teerth, and Aqua Imagicaa in additional locations.

On the National Stock Exchange (Symbol: IMAGICAA; ISIN: INE172N01012), shares of Imagicaaworld closed at ₹47.99 on April 23, 2026, marking a 0.44 percent increase for the day and bringing the company’s total market capitalization to approximately ₹2,702 crore. Although the stock has decreased by around 30 percent year-on-year, it has appreciated over 792 percent in the past five years. The stock trades with a PE ratio of 169.32, which is above the sector average.

Published on April 23, 2026

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