Jio Financial Services Limited (JFSL) has launched a special festive initiative titled “Jio Gold 24K Days,” allowing customers to begin investing in gold for as little as ₹10. This promotional campaign offers buyers a 2 percent gold bonus and prizes valued at ₹10 lakh on purchases made during the Dhanteras and Diwali festivals.
From October 18 to October 23, 2025, customers purchasing digital gold worth ₹2,000 or more through the JioFinance or MyJio apps will receive an additional 2 percent of gold, directly credited to their gold wallet within 72 hours. Furthermore, those who buy gold worth ₹20,000 or more will be entered into the Jio Gold Mega Prize Draw, which includes rewards such as smartphones, televisions, gold coins, mixer grinders, and gift vouchers. Winners will be notified via email and SMS on October 27, 2025.
Emphasizing the convenience of its service, JioFinance stated that customers can purchase 24 kt pure gold digitally without the need to visit a physical store, ensuring a fully secure, paperless experience that is accessible from any location.
As a Reserve Bank of India (RBI) registered Core Investment Company, Jio Financial Services operates a comprehensive financial ecosystem through its subsidiaries, including Jio Credit, Jio Insurance Broking, Jio Payment Solutions, and Jio Payments Bank. The company also engages in joint ventures with BlackRock for asset and wealth management services, and with Allianz Group for reinsurance and insurance solutions, pending regulatory approvals.
JFSL aims to promote financial inclusion through its digital-first model, facilitating users in borrowing, transacting, saving, and investing smoothly via the JioFinance app. As of the report’s publication, the price of 24 kt gold was listed at ₹131,950 per 10 grams.
Published on October 17, 2025.
