Edelweiss Asset Management Company Ltd. (Edelweiss AMC), one of India’s rapidly growing mutual fund firms, has modernized its data infrastructure by adopting Snowflake’s AI Data Cloud. This advancement has enhanced operational agility and improved the investor experience significantly. Snowflake’s modern data platform allows Edelweiss AMC to effectively manage risk, fortify security and governance frameworks, streamline compliance processes, and expedite regulatory reporting for stakeholders. The integration of advanced analytics and artificial intelligence (AI) into asset management represents a pivotal evolution in investment management.
Previously, Edelweiss AMC faced challenges with legacy online transaction processing (OLTP) databases, fragmented data silos, reporting delays, and the slow integration of new data sources. Collaborating with NuSummit, Snowflake has unified Edelweiss AMC’s data into a single, cloud-native environment. This transition enables the management of larger data volumes and intricate workloads swiftly and efficiently. Consequently, reporting for Net Asset Value (NAV) and benchmarks has become significantly faster. Teams across risk and compliance, finance, sales, and client reporting now have near-instant access to structured, governed data, while tech and data engineering teams can automate processes and leverage advanced analytics and AI models. This transformation provides leadership with real-time insights, facilitating quicker data-driven decisions that promote business growth, increase investor trust, and enhance regulatory compliance.
Edelweiss AMC reports a significant improvement in operational efficiency by utilizing Snowflake’s parallel processing and query optimization capabilities. End-of-Day (EOD) processing times have reduced to under two hours from eight, while management information system (MIS) reports are now accessible five hours before business hours. This improvement has also accelerated Beginning-of-Day (BOD) processing times, ensuring quicker data availability for timely reconciliations and smoother workflows. Additionally, Snowflake’s pay-as-you-use model has helped cut infrastructure and operational costs. The separation of compute and storage provides consistent performance during peak usage, enhancing system responsiveness and allowing the business to concentrate on innovation. By optimizing cloud storage costs and paying solely for the resources used, the company has reduced its data warehousing expenses by 50%.
With these insights, Edelweiss AMC now has a comprehensive view of customer behavior and needs, enabling dynamic responses and personalized investor experiences with faster service. The company plans to leverage Snowflake’s integrated AI capabilities, including Cortex AI and Snowpark ML, to embed intelligence into business processes, automate workflows, and extract deeper insights.
Snowflake’s robust security, governance, and compliance features—such as governed data sharing and data clean rooms—enable Edelweiss AMC to comply with strict local and global regulatory standards while diminishing operational complexity and cost. Moreover, Snowflake’s IP-based access controls create a vital perimeter security framework, limiting database connectivity to authorized corporate networks and VPNs, thereby reducing external exposure and unauthorized access. Edelweiss AMC has implemented column-level encryption using its own encryption-managed keys, securing sensitive data like personally identifiable information (PII) and financial data at the source, accessible only to authorized personnel.
This secure setup facilitates nearly real-time data sharing and collaboration with partners, moving away from static reports and speeding up coordination across areas like supply chains and marketing.
Suraj Prakash, Chief Technology Officer at Edelweiss AMC, stated, “Technology is the engine that powers our business transformation, allowing us to stay innovative and strengthen our industry leadership. Migrating to Snowflake has been a transformative step for Edelweiss AMC, providing us with a secure, unified, and scalable platform foundational to our data and AI strategy. We have significantly boosted our team’s agility and productivity by enabling data-driven decision-making across the organization. This has allowed us to focus on personalized investment planning for our customers, fortifying our partnerships, and reducing costs.”
Vijayant Rai, Managing Director—India at Snowflake, remarked, “We are proud to enable Edelweiss AMC to create a modern investor experience backed by an intelligent data foundation. By providing seamless AI/ML integration, governed data sharing, and scalability, Snowflake is helping Edelweiss embed intelligence into its core business processes, driving growth, competitiveness, and superior service delivery. We are excited to support Edelweiss AMC in setting a new industry benchmark in the AMC market.”
Looking ahead, Edelweiss AMC intends to utilize Snowflake’s AI Data Cloud as the basis for its future innovations in AI and machine learning. By analyzing historical transactions and market trends, the firm aims to develop predictive models to forecast fund flow, optimize liquidity planning, and enhance risk management. This initiative will also facilitate the creation of personalized recommendation engines to improve customer engagement and cross-selling opportunities.
