The Holi season is here, and the IPL is not far behind. Brands are now leveraging the two-month-long cricket extravaganza by featuring cricketers in their campaigns. Various brands have creatively incorporated cricketers in their ads to grab the attention of the audience.
One such example is the second Dream 11 ad, which follows the storyline of the first ad featuring Aamir Khan and Ranbir Kapoor. This time, the ad includes top cricketers like Rohit Sharma, Hardik Pandya, Jasprit Bumrah, Rishabh Pant, and R Ashwin, along with actor Jackie Shroff. The ad sees Aamir tricking Ranbir with a rapid-fire question round where all the answers have a ‘Singh’ in them. This comical ad is sure to spice up the cricket season.
In another ad, former captain MS Dhoni makes a comeback for the electric bicycle brand EMotorad, in which he is also an investor. The ad features Dhoni along with filmmaker Sandeep Reddy Vanga in a witty and action-packed commercial that showcases the brand’s electric bicycles.
Eurogrip Tyres also launched a campaign featuring Dhoni, highlighting his passion for riding and the brand’s tyre technology. The ad conveys the message of enjoying every turn in life, with Dhoni riding through scenic locations and endorsing Eurogrip’s superbike tyres.
PepsiCo’s Mirinda released a vibrant Holi campaign emphasizing how the drink can transform everyday moments into fun and laughter. The ad showcases how Mirinda can turn serious situations into light-hearted moments with its refreshing twist.
Cadbury Dairy Milk’s latest ad campaign bridges the language barrier between Hindi and Tamil, bringing a heartwarming story about unity through a sweet gesture. The ad showcases how a simple act of sharing chocolate can bring people together and break the ice.
These campaigns reflect the creative ways in which brands are using cricketers to connect with their audience during the IPL season. Each ad brings a unique twist and message, making them stand out in the cluttered advertising space.
