GRM Overseas Limited has announced the launch of a new marketing campaign for its 10X Classic Chakki Fresh Atta, featuring Bollywood superstar Salman Khan as the brand ambassador. The campaign, titled “Better Half Ki Better Choice,” aims to position the product as the top choice for families with the tagline “10 Ka Dum.”
The shares of GRM Overseas Limited ended the day on the NSE at ₹258.19, up by ₹8.85 or 3.55 per cent.
The company stated that the campaign will be broadcasted on leading Hindi news channels and will be supported through print media, digital platforms, outdoor advertising, and cinema promotions across India.
Managing Director Atul Garg mentioned that the goal of the campaign is to encourage consumers to choose branded packaged wheat flour products over traditional unpackaged options. Garg highlighted the company’s commitment to providing high-quality, hygienic, and nutritious alternatives.
Established in 1974 as a rice processing and trading house, GRM Overseas has grown into a consumer staples organization with three rice processing units in Haryana and Gujarat. The company exports to 42 countries and ranks among India’s top five rice exporters.
Industry reports cited by GRM indicate that India’s packaged wheat flour market is expected to grow at a 16 per cent CAGR, reaching $197 billion by 2030.
The campaign, titled “Better Half Ki Better Choice,” starring Salman Khan, is set to position the 10X Classic Chakki Fresh Atta as the preferred choice for families. GRM Overseas Limited’s shares closed on the NSE at ₹258.19, up by 3.55 per cent.
The marketing campaign will be launched on major Hindi news channels and supported by print media, digital platforms, outdoor advertising, and cinema promotions across India.
Managing Director Atul Garg emphasized the company’s focus on offering superior-quality, hygienic, and nutritious alternatives to shift consumer behavior towards branded packaged wheat flour products.
Originally founded in 1974 as a rice processing and trading house, GRM Overseas has expanded to become a player in the consumer staples industry with three rice processing units in Haryana and Gujarat. The company exports to 42 countries and is ranked among India’s top five rice exporters.
Industry reports cited by GRM project significant growth in India’s packaged wheat flour market, with a projected 16 per cent CAGR, reaching $197 billion by 2030.
