WinZO platform announced the launch of ZO Gold, an offering for users to digitally invest in gold starting at ₹2 in partnership with SafeGold.
Through ZO Gold, users can buy, save, and track gold digitally, starting with micro amounts and set up recurring contributions like SIPs.
“The goal is to make wealth creation simple, intuitive, and accessible, especially for young professionals and first-time investors across India’s Tier-II and Tier-III cities, an audience that has already embraced digital payments and trusts WinZO as their preferred digital hub,” said WinZO in a press release on Friday.
According to the platform, its user base once accounted for 1 in every 200 UPI transactions in India.
“WinZO’s platform reaches a highly distributed and deeply engaged audience that represents the future of India’s digital economy. By partnering with WinZO, we’re ensuring that millions of young Indians, many saving or investing for the first time, can own gold in the safest, simplest way possible, directly within a platform they already know and trust.” added Rhea Chaterji, Co-Founder and COO, SafeGold.
On August 22, WinZO launched ZO TV, its microdrama vertical. Through its offerings of two-minute games, microdramas, and now micro-investment offering ZO Gold, WinZO said it is building a unified digital ecosystem.
Published on October 17, 2025
