The partnership between Mamaearth and Zepto to plant one tree for every Mamaearth product ordered through the Zepto app is a significant initiative that combines quick-commerce with environmental sustainability. This initiative, launched on January 3, 2025, aims to promote sustainability while providing customers with fast delivery services.
Mamaearth, a popular beauty brand founded by Ghazal and Varun Alagh, has already planted over 800,000 trees across India through its Plant Goodness initiative. By extending this initiative to orders placed through the Zepto app, Mamaearth is furthering its commitment to environmental conservation.
Zepto, a quick-commerce platform founded in 2021 by Aadit Palicha and Kaivalya Vohra, delivers over 25,000 products through its network of delivery hubs. The partnership with Mamaearth will allow Zepto customers to contribute to tree-planting efforts with every purchase made through the app.
The promotional film launched as part of this campaign highlights the importance of tree planting and sustainability, tapping into New Year’s resolutions and childhood memories of planting trees. The campaign will be promoted across digital platforms for a limited time, showcasing the collaboration between Mamaearth and Zepto to drive positive change.
Overall, this partnership between Mamaearth and Zepto demonstrates the power of collaboration in promoting environmental sustainability and making a positive impact on the planet. By working together to plant trees for every product ordered, both brands are setting an example for others in the industry to follow suit and prioritize sustainability in their business practices.
