With a strong surge in sales of gold, silver, utensils, kitchenware, vehicles, electronic and electrical goods and other auspicious items, total business for traders and market hubs crossed ₹1 lakh crore across the country as per estimates by the Confederation of All India Traders.
Praveen Khandelwal, Secretary-General, CAIT and Member of Parliament from Chandni Chowk said, “ This year, Dhanteras witnessed record-breaking sales across multiple sectors including gold & silver Jewellery and coins ( ₹60,000 crore), utensils & kitchenware and appliances (₹15,000 crore), electronic & electrical Goods (₹10,000 crore) , decorative Items, Lamps & Puja Materials ( ₹3,000 crore), Dry Fruits, Sweets, Fruits, Textiles, Vehicles & Miscellaneous Items ( ₹12,000) crore.Thus, the total business nationwide on Dhanteras is estimated at ₹1 lakh crore.”
On Dhanteras, consumers across the country traditionally buy gold, silver, utensils, kitchenware, vehicles, brooms, electronic and electrical goods, idols of Goddess Lakshmi and Lord Ganesha, clay lamps, and other puja materials, all considered symbols of prosperity.
According to Pankaj Arora, National President of CAIT’s jewellery chapter, the All India Jewellers and Goldsmith Federation (AIJGF), the past two days have seen unprecedented rush in jewellery markets. “As per preliminary estimates, the gold and silver trade alone exceeded ₹60,000 crore, while Delhi’s bullion markets recorded sales worth over ₹10,000 crore, marking a 25 per cent rise compared to last year,” he said.
CAIT said that despite the sharp rise in prices, consumers have continued buying gold and silver, as they are considered the most secure forms of investment, while regular customers preferred lightweight jewellery this season.
Colin Shah, MD of Kama Jewelery, said irrespective of the sky-high price of gold, favourable economic conditions and the GST reforms, there was a tremendous response. A significant demand was seen among buyers for lightweight jewellery, especially in the younger age groups.
Along with this, a niche demand for heavy jewellery for the upcoming winter wedding season was observed. “Overall, it was a phenomenal response this Dhanteras with an overall festive spike of 15 to 18 per cent as compared to last year,” he said.
Khandelwal pointed out that the sharp rise in festive trade this year is largely due to significant reductions in GST rates and also consumers are showing a clear perference for locally made and Indian products reflecting the impact of Prime Minister’s“Swadeshi Aapnao” (Adopt Indigenous Products) campaign.
He further noted that this festive season, not only malls but also traditional markets, jewellery bazaars, utensil hubs, electronic markets, and local retail shops have witnessed “extraordinary enthusiasm and record customer turnout”.
Published on October 18, 2025
