EaseMyTrip, a prominent online travel platform in India, has recently entered into a Memorandum of Collaboration (MoC) with Sabah Tourism Board (STB) to promote Sabah as a preferred destination for Indian travelers. The MoC was formally signed on February 3, 2025, in New Delhi by STB CEO Julinus Jeffery Jimit and EaseMyTrip COO Nutan Gupta.
As of 11:43 am today, the shares of Easy Trip Planners Limited were trading at ₹13.04, marking an increase of ₹0.12 or 0.93 per cent on the NSE.
In this partnership, EaseMyTrip will establish a dedicated microsite for Sabah within its Malaysia page, offering detailed travel itineraries and destination information. The platform will also create destination-specific content and initiate co-funded digital marketing campaigns to enhance Sabah’s visibility in the Indian market.
The collaboration will specifically target various tourism segments such as MICE (Meetings, Incentives, Conferences, and Exhibitions), destination weddings, and wellness tourism. EaseMyTrip aims to extend its promotional activities to Tier 2 and Tier 3 cities in India and will provide STB with regular reports on traveler preferences and booking trends.
EaseMyTrip, a publicly listed company that has experienced a commendable growth of 47 per cent in profits before tax during FY20-24, currently offers access to over 400 airlines and 2+ million hotels globally. The company operates international offices in seven countries and follows a zero-convenience fee policy for bookings.
This news was originally published on February 6, 2025, and can be shared through various social media platforms like Facebook, Twitter, LinkedIn, WhatsApp, and Reddit.
