ProcMart, a B2B marketplace, is preparing for a public-market debut by FY28 as it expands aggressively across India and Southeast Asia. The company serves clients such as Colgate, Mondelez, Harman, and Vedanta, and aims to achieve a ₹1,000-crore revenue by the end of FY26, bolstered by operations in Malaysia, Indonesia, and newly established branches in Dubai and Abu Dhabi.
Founder and CEO Anish Popli emphasized the company’s commitment to leadership and governance in anticipation of its IPO. “We have brought in a Chief Business Officer, Chief Growth Officer, Finance Head, and a CFO. We’ve built a team that can help us prepare for an FY28 listing,” he stated. Popli noted that as a profitable organization, recent investments have focused on strengthening the institution rather than merely addressing cash flow issues.
In April 2024, ProcMart raised $30 million during a Series B funding round led by Fundamentum Partnership, a venture capital firm co-founded by Nandan Nilekani and Sanjeev Aggarwal, in conjunction with Edelweiss Discovery Fund. This funding has been instrumental in accelerating the company’s global expansion. “Our expansion in the UAE is our gateway to Africa. Once we stabilize these operations, we will begin entering African markets next year,” Popli informed businessline.
At a business level, Popli outlined that maintenance, repair, and operations (MRO) services are the company’s core offering. “MRO is basically the base for the company. When we onboard a client, the first solution we provide is an MRO solution,” he explained, highlighting that MRO constitutes approximately 60% of ProcMart’s revenue. The company has also introduced packaging and biofuel as advanced extensions of its MRO offerings. “Packaging and biofuel come under MRO; we’ve just gone to a deeper level by doing manufacturing,” he added.
In terms of sector contributions, the FMCG sector remains ProcMart’s largest vertical, while both the auto and pharmaceutical sectors contribute around 20% each, with power and other traditional industries comprising the remaining 10%.
Published on November 14, 2025.
