Arivarasu Selvaraj has been appointed as the Group Chief Digital Officer at Adventz Group of Companies, marking a significant career transition for him after three decades in digital strategy and transformation. Before joining Adventz, Selvaraj served as Chief Digital Officer at Adani Group, where he focused on modernizing core platforms and promoting digital adoption across various business segments.
Selvaraj’s career has consistently revolved around leveraging technology to enhance decision-making rather than simply following trends. His expertise lies in architecting digital roadmaps, assessing business cases, and aligning technology investments with tangible outcomes. He aims to redefine transformation by emphasizing measurable impact over superficial project announcements.
“Digital transformation is not about technology adoption — it’s about value realization,” he stated, highlighting his focus on tangible benefits over mere technological change.
At Adventz, his immediate task involves assessing data flow across the group’s diverse operations, identifying bottlenecks, and clarifying areas lacking transparency. Rather than starting with specific tools or platforms, Selvaraj plans to concentrate on understanding business requirements that facilitate quicker and more confident decision-making.
Over the long term, Selvaraj aims to develop a cohesive digital infrastructure that includes unified data standards, streamlined processes, and clarity among business units. His academic background, which includes a doctorate in artificial intelligence, along with experience in large-scale enterprise programs, equips him to evaluate emerging technologies without losing sight of operational necessities.
He advocates for a philosophy of practical transformation. “Technology succeeds only when it helps people do their jobs better. If it does not change behavior, it doesn’t change the business,” Selvaraj commented.
His appointment at Adventz signals a strategic shift toward utilizing data for more consistent and effective execution, moving away from isolated digital initiatives. This new direction aims to enhance simplification, clarity, and long-lasting digital capabilities.
Published On Nov 10, 2025 at 03:52 PM IST.
