A Parliamentary panel has urged the Ministry of Information & Broadcasting to establish a more robust code of ethics aimed at curbing the streaming of content on digital platforms that promotes the use of harmful substances, including drugs.
The Standing Committee on Communication and Information Technology expressed concern that content such as songs or clips that glorify alcohol, liquor, drugs, and violence could significantly influence the vulnerable minds of children and young adults. In its 11th report, the Committee highlighted that promotional clips from films or songs appear on various digital platforms regardless of their classification.
To address this issue, the Committee recommended that the Ministry develop a policy or framework to enhance current guidelines, thereby preventing the glorification of harmful substances in the media and safeguarding susceptible audiences. Furthermore, it emphasized the need for a stronger code of ethics that mitigates such portrayals.
The panel also stated that the Ministry must routinely review and update the advisory issued in November concerning the streaming of content related to narcotic drugs and psychotropic substances, in order to keep pace with the evolving trends in content creation. It suggested that the Ministry raise awareness among consumers regarding the code of ethics and guidelines, enabling them to report any violations.
In light of recent controversies, including remarks by influencer Ranveer Allahbadia, the Committee requested the Ministry to provide details on proposed amendments to various media laws that address challenges posed by new social media forms and emerging technologies.
Additionally, the Committee advised the Ministry to consider developing a comprehensive Media Bill. With the intention of introducing the Broadcasting Bill, they expressed that it would be beneficial to create an overarching Media Bill that encompasses the concerns related to broadcasting, cable TV, and OTT platforms.
Lastly, the Committee recommended that the Ministry explore the possibility of establishing a ‘Media Council’ that would unify different media forms, such as print, broadcasting, and digital, under a single entity to enhance coordination and the implementation of governing laws.
