Mars Veterinary Health has made its debut in the Indian veterinary market with a minority stake in Crown Veterinary Services, although the financial specifics of the deal have not been disclosed.
The veterinary health sector is witnessing a surge of interest from both established corporations and startups, particularly in the fields of pet food and veterinary services. Earlier this year, the Tata Trusts Small Animal Hospital inaugurated a new facility in Mumbai dedicated to small pets.
Operating as a global segment of Mars Petcare, Mars Veterinary Health is part of Mars Incorporated, a family-run business with a significant presence in the pet care industry. The company boasts approximately ten well-known pet care brands, generating over $1 billion in sales. Notable brands include Royal Canin, Pedigree, Whiskas, and Sheba. With a workforce of over 150,000 employees across its pet care, snacking, and food divisions, Mars reported net sales exceeding $50 billion in 2023.
Crown Vet currently operates eight clinics across five major cities: Mumbai, Delhi, Bengaluru, Hyderabad, and Pune. According to a statement from Crown Vet, this investment will enable the company to broaden its network and implement advanced training programs for its 240 staff members, which includes 60 veterinarians.
Pratapsinh Gaekwad, the founder of Crown Vet, described this investment as a “significant milestone” for both the company and the veterinary industry. With approximately 3,000 veterinary clinics worldwide, Mars Veterinary Health is recognized as a leader in delivering quality, compassionate veterinary care and takes a long-term view on investments to support its workforce.
This partnership highlights the rising demand for superior veterinary services in India, driven by an increase in pet ownership and a growing appreciation for the human-animal bond, thereby necessitating high-quality pet healthcare.
